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Infomercial Campaigns are designed to solicit a direct response which is specific and measurable. That's why carefully constructing each component of a DRTV/Infomercial campaign is critical to the success of that product or service. AMG Media, Inc. creates and implements unique custom strategies that deliver results. We offer the production of :30 second, one-minute, two-minute television direct response spots as well as long format infomercials.
Our Services Include:
- Oversee all creative and production components
- Create materials and scripts
- Evaluation of the product for market positioning
- Create and oversee market strategies for media testing and roll out
- Assemble and coordinate all vendors necessary to support the campaign, including
Media Buying
Product Fulfillment
Call Center
Order Processing
E-commerce Logistics
Customer Service
Other relevant support functions
- Create and evaluate media buying schedules
- Train customer service and call center regarding campaign
- Create and implement market strategies for continuity programs, customer retention, upsells, cross-sells and customer loyalty programs.
- Reporting data from the fulfillment, telemarketing and media vendors
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