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BRANDING PROCESS
| 1. |
Learn. |
Understand the client, the industry, the competition and the product and / or
service to be promoted. |
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| 2. |
Problem Solve. |
Identify specific consumer / market needs and develop key brand messages
and unique selling points that set the brand apart. |
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| 3. |
Define and Identify. |
Define all avenues of sales and distribution (direct, online, retail) and identify
target audiences (employees, investors, sales force, distributors, retailers, consumers). |
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| 4. |
Imagine and Create. |
Develop and test logo (s), and brand message and create brand guidelines. |
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| 5. |
Implement. |
Create and produce a complete toolbox of dynamic and integrated marketing, sales and
training materials and communications strategies that support the brand promise. |
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| 6. |
Be accountable. |
With hands-on detailed project management of every aspect of the project, ensure
delivery of high-impact solutions on time and within budget. |
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