Brand Development

1. Learn. Understand the client, the industry, the competition and the product and / or service to be promoted. 2. Problem Solve. Identify specific consumer / market needs and develop key brand messages and unique selling points that set the brand apart. 3. Define and Identify. Define all avenues of sales and distribution (direct, online, retail) and identify target audiences (employees, investors, sales force, distributors, retailers, consumers). 4. Imagine and Create. Develop and test logo (s), and brand message and create brand guidelines. 5. Implement. Create and produce a complete toolbox of dynamic and integrated marketing, sales and training materials and communications strategies that support the brand promise. 6. Be accountable. With hands-on detailed project management of every aspect of the project, ensure delivery of high-impact solutions on time and within budget.